Dwa z największych na najsilniejsze marki postanowiły połaczyc siły
GoPro staje sie wyłącznym partnerem Red Bull podczas nagrywania jakichkolwiek relacji sportowych
San Mateo, Kalifornia, 24 maja, 2016 – GoPro (NASDAQ: GPRO). Red Bull ogłosił, że łączą siły ,które obejmuje produkcję, dystrybucję treści, cross-promocji i innowacyjności produktów. W ramach umowy, Red Bull otrzyma kapitał w GoPro. GoPro i stanie się wyłącznym dostawcą Red Bulla jesli chodzi o technologie do nagrywania filmów
Produktu marki GoPro będą miały dostęp do ponad 1800 imprez Red Bull w ponad 100 krajach, firmy podzielą prawa moderatora w koprodukcji oraz we wszystkich powiązanych treścia filmach cyfrowych sieciach dystrybucyjnych zarówno Red Bull i GoPro, w tym GoPro kanał, Red Bull TV, Red Bull.com aw Content Pool Red Bull , platformy usług medialnych Red Bulla.
Two of the World’s Strongest Brands Team Up to Cross-Promote and Innovate
GoPro to become Red Bull’s exclusive Point-of-View Camera and Content Partner
SAN MATEO, Calif., May 24, 2016 — GoPro (NASDAQ:GPRO) and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events.
GoPro’s product and brand will have access to more than 1800 Red Bull events across more than 100 countries, the companies will share content rights on co-productions, and related content will be distributed across both Red Bull and GoPro’s digital distribution networks, including The GoPro Channel, Red Bull TV, Red Bull.com and in the Red Bull Content Pool, Red Bull’s media service platform.
“Red Bull’s global scale and execution is something to be admired. This partnership is very strategic for GoPro,” said Nicholas Woodman, founder and CEO of GoPro. “We share the same vision…to inspire the world to live a bigger life. While we’ve worked closely for many years, as official partners we’ll be able to more effectively help one another execute our shared vision and scale our respective businesses. GoPro and Red Bull, as a match, are as good as it gets.”
“First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull’s portfolio of productions and live broadcasts,” said Dietrich Mateschitz, founder and CEO of Red Bull. “As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.”
https://gopro.com/en/pl/news/gopro-and-red-bull-form-exclusive-global-partnership
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